Home News & Blog Bonitz, Inc. Announces Strategic Reorganization

Bonitz, Inc. Announces Strategic Reorganization

Jun 24, 2019 -- Posted by : Ryan

Bonitz, Inc. has formally announced a strategic reorganization of its senior leadership team. The changes will better position the evolving organization to continue internal investment in people and culture, while also allowing a renewed focus in delivering one remarkable customer experience. The news was communicated internally to associates during the 2019 National Sales Meeting last month.

The new structure organizes all core business operations - including flooring, ceilings, walls, cladding, floor care, and terrazzo - under the leadership of four Senior Vice Presidents. With the changes, each regional leader will assume full regional responsibility of multiple divisions and operations, including P&L, talent acquisition and development, sales, project management, corporate risk, and community investment. The realignment is as follows: 

  • Phil Ashley - Atlanta, Augusta, Greenville, Knoxville
  • Rhett Seel - Asheville, Charleston, Columbia, Jacksonville, Pittsburgh
  • Dan Tilley - Charlotte, Fort Myers, Nashville, New Orleans, Richmond
  • Todd Wade - Raleigh, Roanoke, Winston-Salem

"Our mission says that we will be best in the world Project Consultants, Project Managers, and Craftsman," says Pete Larmore, President & CEO of Bonitz, Inc. "Merging our commercial flooring and contracting divisions into One Bonitz allows us to truly achieve this mission and deliver one customer experience." 

The intentional journey towards One Bonitz brings together seven senior leaders to serve as strategic advisers with Larmore. In addition to the operational leadership provided by Ashley, Seel, Tilley, and Wade, the Bonitz Senior Leadership Team is represented in corporate services by Ryan Andrew (Senior Vice President & Chief People Officer), Doug Dozier (Senior Vice President & Chief Financial Officer), and Tom McNany (Senior Vice President & Chief Information Officer). 

Bonitz Senior Leadership Team

With these changes, the Bonitz Senior Leadership Team now includes:

  • Pete Larmore - President & CEO
  • Phil Ashley - Senior Vice President, Operations
  • Rhett Seel- Senior Vice President, Operations
  • Dan Tilley- Senior Vice President, Operations
  • Todd Wade- Senior Vice President, Operations
  • Doug Dozier - Senior Vice President & Chief Financial Officer
  • Ryan Andrew - Senior Vice President & Chief People Officer
  • Tom McNany - Senior Vice President & Chief Information Officer

An employee-owned company, Bonitz is driven by our Purpose of "Positively impacting and enhancing the lives of a continuously growing Bonitz family, to include our associates, their families, and our customers, in a unique, profitable and fun work environment." 

Bonitz has proven for 65 years to be an industry leading commercial interior subcontractor specializing in flooring, ceilings, walls, cladding, and terrazzo. The company employees over 600 associates in 27 divisions across 18 cities and 8 states.


Founded in 1954, Bonitz, Inc. is an employee-owned company operating as a major sub-contractor in the commercial construction space. Bonitz specializes in all types of flooring, floor care, ceilings, walls, cladding, and access flooring. Bonitz, an industry leader in interior finishes, is committed to the mission of providing best in the world project consulting, project management, and craftsmanship while providing superior service and practical solutions. 

Bonitz has divisions in NC, SC, GA, TN, VA, LA, PA and FL.


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